More fans.
More revenue.

More fans.
More revenue.

WePlay is the marketing engine behind football’s most ambitious brands. From grassroots heroes to global giants - we spark growth, ignite fan passion, and turn engagement into real-world results.

Turning passion
into performance

Turning
passion into performance

WePlay powers growth for football’s biggest names - FIFA, UEFA, LALIGA, European Club Association, Paris Saint-Germain and more.

From major tournaments to emerging markets, we drive digital transformation, expand global fan bases, and unlock commercial performance at every level of the game.

Our Football Partners

Our football partners

We enjoy working in conjunction with WePlay. Their focused approach of business intelligence, creativity and driving results helps accelerate partner value.
Jerry Newman

Chief Digital & Innovation Officer,
Paris Saint-Germain

WePlay
makes the game count

WePlay makes
the game count

We help football brands grow faster, expanding audiences, deepening fan loyalty, and driving revenue through a powerful mix of creativity and performance.

Deliver impact through our services

Deliver impact through our services

Strategic Consultancy

Strategic Consultancy

We define the path. From fan segmentation to market entry plans, we help clubs and federations make smarter, data-led decisions that unlock growth.

Creative Design

Creative Design

Creative Design

We shape the look and feel of football. From kit launches to sponsor activations and matchday graphics, our design work builds brand identity and emotion.

Content Marketing

Content Marketing

Content Marketing

We fuel fan connection. Whether it’s selling out a derby or building buzz for a sponsor, we deliver campaign narratives that convert across digital and social.

Video Production

Video Production

Video Production

We create scroll-stopping football stories. Think cinematic kit launches, player reveals, hospitality promos and BTS films built for fan emotion and shareability.

Media and Technology
Media and Technology

We drive performance. From geo-targeted ticket sales to global merch pushes, we plan, buy and optimise media to turn attention into revenue.

Campaign Activations

Campaign Activations

Campaign Activations

We deliver the big moments. From UCL ticketing pushes to global rebrands, we bring creative, media and production together to make impact feel inevitable.

Our impact in football

Our impact in football

0%

0%

Return on ad spend for AC Milan

Return on ad spend for AC Milan

0%

0%

ROAS for the UEFA Euro Hospitality Experience Event
ROAS for the UEFA Euro Hospitality Experience Event

0%

0%

ROAS for the PSG Féminine's Football playoff game

Average revenue
per game

Our awards

Our awards

2x WINNER
Agency of The Year
WINNER
Leaders in Content Creation
WINNER
DADI Awards

Your football contact

Richard Baker-Morisot
Richard
Baker-Morisot

Business Development Director
at WePlay

Business Development Director at WePlay

Are you ready to grow your fanbase, deepen your fan relationships, and unlock new revenue?

Are you ready to grow your fanbase, deepen your fan relationships, and unlock new revenue?

Are you ready to grow your fanbase, deepen your fan relationships, and unlock new revenue?

Contact us today to unlock your growth.

About WePlay
About WePlay

WePlay is a performance-driven, sports marketing agency specialising in all things creative, technology and digital media.

WePlay is a performance-driven, sports marketing agency specialising in all things creative, technology and digital media.

WePlay is a performance-driven, sports marketing agency specialising in all things creative, technology and digital media.

United Kingdom
United Kingdom

We Work

30 Churchill Place

London

E14 5RE

We Work

30 Churchill Place

London

E14 5RE

We Work

30 Churchill Place

London

E14 5RE

Lithuania
Lithuania

Laisvės al. 72-3

Kaunas

44249

Laisvės al. 72-3

Kaunas

44249

Laisvės al. 72-3

Kaunas

44249

©2025 WePlay. Registered in England and Wales. Company No. 08131434. Privacy policy