Drive ticket sales, increase match day revenues

and grow attendances.

Driving revenue from unsold sports ticket inventory, risk-free

We have launched an industry defining and unique product called TicketDrive. We help clubs and leagues drive incremental ticket sales to grow fanbases and increase matchday revenues.

TicketDrive

sells your unsold inventory on a commission-only basis.

Minimal In-House

resource required.

No Upfront Costs

retainers, media spend or marketing costs.

Revenue-Share

A model ensuring both parties share success.

TicketDrive
Partners

Sport has a

$3.6bn
Problem

WePlay carried out extensive research, analysing 353 teams, 5 sports, 16 leagues in 9 countries across 3 regions.

An average of 22% of match day tickets go unsold across these leagues, representing $3.6bn in lost revenue.

Sport has a

$3.6bn
Problem

WePlay carried out extensive research, analysing 353 teams, 5 sports, 16 leagues in 9 countries across 3 regions.

An average of 22% of match day tickets go unsold across these leagues, representing $3.6bn in lost revenue.

Drive Incremental Revenue.
Reach New Fans.
At No Cost to You.

TicketDrive is a fully funded, risk-free revenue-share marketing partnership designed to drive incremental ticket sales and grow matchday revenues.  We will offer you the full capabilities of an agency - strategy, creative, media, and budget - all at zero cost.

We remove marketing and financial risk from your club and increase your matchday attendance through growing ticket sales.   

You boost your primary and secondary matchday revenues in the short-term and increase fanbases, drive growth across your club in the longer term. 

Our TicketDrive Partners

Innovation is an important part of AC Milan’s DNA and we are delighted to see our increased focus on digital have such an immediate commercial impact. Our relationship with WePlay has helped us to welcome new fans into the AC Milan community, which is an important part of our ambitious plans to drive revenue for the club.

Casper Stylsvig

Former Chief Revenue Officer at AC Milan

Optimise Revenue Through Attribution

With TicketDrive and our proprietary technology, we fully track and attribute every sale we generate, ensuring complete transparency and performance driven results.

Backed up by a track record in Ticket Sales

Our Work

Backed up by a track record in Ticket Sales

AC Milan

Paris Saint-Germain

Utah Jazz

The American Express Golf

Why Our Partners Choose Us

Why
Our Partners Choose Us

SPECIALIST

in sports & entertainment

A multi-award-winning marketing agency accelerating marketing performance for the most ambitious brands in the world.

EXPERT

in business growth

We separate ourselves from the competition through our unrivalled ability to deliver a return on investment. A proven statement, with over $400m generated for our Partners in the past five years alone.

AUTHORITY

in audience development

We possess a deep understanding of fan behaviour. It is through this knowledge that we can effectively reach and engage audiences globally.

Frequently Asked Questions

Download all FAQs

Is WePlay another ticketing partner?

Do WePlay partner with the club’s ticketing partner?

Do you take all ticketing or an allocation of ticketing off the club?

How does it work?

What audiences are you targeting? Are you just going to send us fans we are already talking to?

Do you take a revenue share on secondary matchday spend e.g. food and beverage, merchandise etc?

Is there an ongoing revenue share against the fan from a WePlay campaign?

Is WePlay another ticketing partner?

Do WePlay partner with the club’s ticketing partner?

Do you take all ticketing or an allocation of ticketing off the club?

How does it work?

What audiences are you targeting? Are you just going to send us fans we are already talking to?

Do you take a revenue share on secondary matchday spend e.g. food and beverage, merchandise etc?

Is there an ongoing revenue share against the fan from a WePlay campaign?

Is WePlay another ticketing partner?

Do WePlay partner with the club’s ticketing partner?

Do you take all ticketing or an allocation of ticketing off the club?

How does it work?

What audiences are you targeting? Are you just going to send us fans we are already talking to?

Do you take a revenue share on secondary matchday spend e.g. food and beverage, merchandise etc?

Is there an ongoing revenue share against the fan from a WePlay campaign?

View all our frequently asked questions which cover the company, product, commercial, marketing, creative, capability, operations and attribution at this link.

Your TicketDrive Contact

Matthew Collier

Head of Ventures at WePlay

Matthew Collier

Head of Ventures at WePlay

Ready to unlock more revenue today, whilst building a stronger
fanbase tomorrow?

Contact

hello@weplay.co

About WePlay

WePlay is a performance-driven, sports marketing agency. We accelerate marketing performance for the world's most ambitious brands.

United Kingdom

We Work

30 Churchill Place

London

E14 5RE

We Work

30 Churchill Place

London

E14 5RE

We Work

30 Churchill Place

London

E14 5RE

Lithuania

Laisvės al. 72-3

Kaunas

44249

Laisvės al. 72-3

Kaunas

44249

Laisvės al. 72-3

Kaunas

44249